The course of sales and profits of a product over its whole life is called?
Correct answer: A. product life cycle
- A. product life cycle
- B. customer lifetime value
- C. product management
- D. marketing management
Explanation
The product life cycle traces a product's sales and profits from introduction through growth and maturity to decline. Customer lifetime value measures the value of a customer relationship, not the performance of one product over time.
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