The new product development stage in which the concept is tested whether idea has strong appeal is called?
Correct answer: B. concept testing
- A. concept development
- B. concept testing
- C. material testing
- D. market screening
Explanation
Concept testing presents a new-product concept to target consumers to measure its appeal, usefulness, and purchase intention. Concept development creates and refines the idea, whereas testing evaluates the refined concept.
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