According to marketing four Ps, the cash rebates are part of?
Correct answer: D. Promotion
- A. Place
- B. Product
- C. Price
- D. Promotion
Explanation
Cash rebates are a form of sales promotion because they provide a short-term financial incentive to encourage purchase. Sales promotion is included under the promotion element of the four Ps, even though the rebate affects the buyer's effective price.
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