The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?
Correct answer: A. cognitive dissonance
- A. cognitive dissonance
- B. post purchase behavior
- C. both a and b
- D. none of the above
Explanation
Cognitive dissonance is the buyer's post-purchase discomfort caused by doubts or conflict about whether the decision was correct. “Post-purchase behavior” is a broader stage, not the name of this specific discomfort.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The research which is completed with the objective to test hypothesis is called?
In growth-share matrix, the vertical axis represents?
According to marketing four Ps, the cash rebates are part of?
The internal limitations can be classified as organization's own?
The kind of information consumer obtains from mass media and internet searches classified as?
The first step in personal selling process is to?