The kind of information consumer obtains from mass media and internet searches classified as?

Correct answer: C. public sources

  • A. personal sources
  • B. commercial sources
  • C. public sources
  • D. all of above

Explanation

Mass media and internet searches are public sources because the information is available to a broad audience rather than coming directly from a salesperson or personal contact. Commercial sources include advertising and sales representatives, which makes option b a common trap.

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