Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Last updated
1,700 questions · page 63 of 85
- A. sales promotion
- B. inbound promotion
- C. outbound promotion
- D. organizational promotion
Explanation: Sales promotion consists of short-term incentives such as rebates, coupons and discounts used to stimulate immediate purchases or attract…
Correct answer: sales promotion- A. marketing process
- B. selling process
- C. intermediation process
- D. nominal process
Explanation: A selling process is the ordered set of steps salespeople follow, such as prospecting, presenting, handling objections and closing.
Correct answer: selling process- A. learning pricing
- B. marginal pricing
- C. competition based pricing
- D. demand based pricing
Explanation: Competition-based pricing sets a price by considering competitors' prices and market offerings, alongside the firm's own costs and…
Correct answer: competition based pricing- A. stratified random sample
- B. cluster sample
- C. simple random sample
- D. convenience sample
Explanation: In stratified random sampling, the population is divided into mutually exclusive groups called strata, and random samples are taken from…
Correct answer: stratified random sample- A. sales person
- B. promoting manager
- C. prospering manager
- D. persuasion manager
Explanation: A salesperson represents the company while performing selling, servicing, information gathering and prospecting activities.
Correct answer: sales person- A. organizational climate
- B. media climate
- C. sales climate
- D. outbound climate
Explanation: Organizational climate refers to salespeople's perceptions of the organization's values, opportunities and rewards for good performance.
Correct answer: organizational climate- A. stratified random sample
- B. cluster sample
- C. simple random sample
- D. convenience sample
Explanation: Simple random sampling gives every member of the population an equal chance of being selected.
Correct answer: simple random sample- A. activates
- B. interests
- C. opinions
- D. all of above
Explanation: Lifestyle is commonly measured through AIO dimensions: activities, interests and opinions.
Correct answer: all of above- A. price packs
- B. sweepstakes
- C. point of purchase promotions
- D. cash rebates
Explanation: A cash refund or rebate returns part of the purchase price to the consumer after purchase.
Correct answer: cash rebates- A. cash refund
- B. coupon
- C. sample
- D. premium
Explanation: A cash refund is given when the customer sends proof of purchase to the manufacturer and receives part of the price back.
Correct answer: cash refund- A. internal databases
- B. external databases
- C. outsourced databases
- D. both a and b
Explanation: Information generated from a company’s own records, systems, and network is an internal database.
Correct answer: internal databases- A. would buy product
- B. would not buy product
- C. would get free products
- D. would get discount
Explanation: When the perceived value exceeds the price, the product offers positive customer value, making purchase more likely.
Correct answer: would buy product- A. judgment sample
- B. simple random sample
- C. quota sample
- D. convenience sample
Explanation: A probability sample gives members of the population a known chance of selection; a simple random sample is the standard example.
Correct answer: simple random sample- A. cash refunds
- B. cash sample
- C. sweepstakes
- D. cents off deals
Explanation: A sweepstakes asks consumers to submit their names or entries for a random drawing, with winners selected by chance.
Correct answer: sweepstakes- A. Two types
- B. Three types
- C. Four types
- D. Five types
Explanation: Marketing research commonly uses two broad types of research instruments: questionnaires and mechanical instruments such as scanners or…
Correct answer: Two types- A. external databases
- B. outsourced databases
- C. marketing research
- D. both a and b
Explanation: Marketing research is the systematic collection, analysis, and reporting of data relevant to a specific marketing situation.
Correct answer: marketing research- A. organizational promotion
- B. consumer promotions
- C. inbound promotion
- D. outbound promotion
Explanation: Sweepstakes, event sponsorships, product samples, and coupons are consumer-promotion tools because they provide incentives or experiences…
Correct answer: consumer promotions- A. total costs
- B. overhead costs
- C. variable costs
- D. fixed costs
Explanation: Variable costs change in relation to the level of production, such as direct materials or packaging.
Correct answer: variable costs- A. point of differences
- B. points of priority
- C. points of membership category
- D. point of similarities
Explanation: A brand’s superiority is established through points of difference, which are attributes or benefits consumers associate uniquely and…
Correct answer: point of differences- A. floor for cost
- B. ceiling for prices
- C. floor for prices
- D. ceiling for cost
Explanation: Product cost establishes the minimum, or floor, below which a price generally cannot be set profitably.
Correct answer: floor for prices