The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?
Correct answer: D. consumer promotions
- A. organizational promotion
- B. outbound promotion
- C. inbound promotion
- D. consumer promotions
Explanation
Sweepstakes, event sponsorships, product samples, and coupons are consumer-promotion tools because they provide incentives or experiences directly aimed at consumers. Organizational promotion targets intermediaries or business organizations instead.
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