If customers perceive that price of product is less than the value it provides to customer then the customer?
Correct answer: A. would buy product
- A. would buy product
- B. would not buy product
- C. would get free products
- D. would get discount
Explanation
When the perceived value exceeds the price, the product offers positive customer value, making purchase more likely. Customers generally reject products when price is higher than the value they perceive.
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