The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?
Correct answer: A. cash refund
- A. cash refund
- B. coupon
- C. sample
- D. premium
Explanation
A cash refund is given when the customer sends proof of purchase to the manufacturer and receives part of the price back. A coupon provides a discount at purchase, whereas a premium is a free or reduced-price item offered with a purchase.
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