The series of steps that must be followed by sales people is classified as?
Correct answer: C. selling process
- A. marketing process
- B. intermediation process
- C. selling process
- D. nominal process
Explanation
A selling process is the ordered set of steps salespeople follow, such as prospecting, presenting, handling objections and closing. The marketing process is broader and covers creating, communicating and delivering value to the market.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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