The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
Correct answer: C. competition based pricing
- A. learning pricing
- B. marginal pricing
- C. competition based pricing
- D. demand based pricing
Explanation
Competition-based pricing sets a price by considering competitors' prices and market offerings, alongside the firm's own costs and strategy. Demand-based pricing instead focuses primarily on customer demand and willingness to pay.
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