Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. everyday low pricing
- B. high low pricing
- C. low high pricing
- D. both a and b
Explanation: Good-value pricing commonly uses everyday low pricing and high-low pricing to offer acceptable value at different price points.
Correct answer: both a and b- A. Four Cs
- B. Four Ps
- C. Four Ds
- D. Four Ts
Explanation: Marketers should begin with the customer-oriented Four Cs: customer solution, customer cost, convenience, and communication.
Correct answer: Four Cs- A. industry supplies
- B. industry services
- C. business advisory services
- D. accessory equipment
Explanation: Legal advice and management consulting are intangible services that support a firm’s business decisions, so they are classified as…
Correct answer: business advisory services- A. contractual VMS
- B. corporate VMS
- C. administered VMS
- D. all of above
Explanation: A vertical marketing system may be corporate, contractual, or administered, depending on whether control comes from ownership, agreement…
Correct answer: all of above- A. Designing a marketing strategy
- B. Create customer delight
- C. Understanding customer needs and wants
- D. Capturing value from customers
Explanation: Marketing begins by understanding customer needs and wants, because these guide the marketing strategy, product offering, and value…
Correct answer: Understanding customer needs and wants- A. vertical marketing system
- B. static distribution channel
- C. conventional distribution channel
- D. horizontal marketing system
Explanation: A conventional distribution channel contains independent producers, wholesalers, and retailers, each operating separately rather than…
Correct answer: conventional distribution channel- A. $30
- B. $33
- C. $27
- D. $34
Explanation: The required price equals the unit cost plus the profit per unit: $30 + $3 = $33.
Correct answer: $33- A. industry supplies
- B. industry services
- C. industry capital items
- D. industry material and parts
Explanation: Industrial convenience products are routine operating items bought frequently with little evaluation, commonly called industry supplies.
Correct answer: industry supplies- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Behavioral segmentation groups buyers by their attitudes, knowledge, usage and responses toward a product, including hostile or negative…
Correct answer: behavioral segmentation- A. inbound distribution
- B. outbound distribution
- C. forward distribution
- D. reverse distribution
Explanation: Inbound distribution moves raw materials and supplies from external suppliers into the manufacturing facility.
Correct answer: inbound distribution- A. Point of Differentiation
- B. Positioning strategy
- C. Targeting
- D. Both b & c
Explanation: A company’s marketing activities should consistently reinforce its positioning, the place it seeks to occupy in customers’ minds.
Correct answer: Positioning strategy- A. price
- B. tax
- C. discount
- D. value added tax
Explanation: Price is the specific amount a seller charges customers in exchange for a product or service.
Correct answer: price- A. shopping specialty products
- B. less convenient sought products
- C. shopping products
- D. unsought industrial product
Explanation: Shopping products are normally sold through fewer, more selective outlets than convenience products and require greater customer service…
Correct answer: shopping products- A. cost ceiling
- B. cost floor
- C. price ceiling
- D. price floor
Explanation: A price floor is the lowest price acceptable to the seller, often because charging below it would not cover costs or provide the required…
Correct answer: price floor- A. convenient specialty products
- B. unsought products
- C. sought products
- D. convenient products
Explanation: Convenience products are bought frequently with little planning, comparison or effort, such as routine grocery items.
Correct answer: convenient products- A. convenience consumer products
- B. specialty consumer products
- C. materials and parts in industrial product
- D. capital items
Explanation: Fish, crude petroleum and iron are raw materials used as inputs in producing other goods, so they fall under materials and parts in…
Correct answer: materials and parts in industrial product- A. Targeting
- B. Market segmentation
- C. Positioning
- D. Differentiation
Explanation: The usual STP sequence begins with market segmentation, followed by selecting target markets and developing positioning.
Correct answer: Market segmentation- A. geographic segmentation
- B. gender segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Creating a men’s product line is based on gender segmentation, which divides the market according to male and female customer groups.
Correct answer: gender segmentation- A. franchise organization
- B. member organization
- C. link organization
- D. administered organization
Explanation: A franchise organization is a contractual vertical marketing system in which a franchisor coordinates different stages of production and…
Correct answer: franchise organization- A. divisional manager
- B. top management
- C. sales manager
- D. marketing manager
Explanation: In small companies, pricing is important enough to remain with top management because there are usually no specialized product or pricing…
Correct answer: top management