The market which is segmented on the basis of negative and hostile attitude toward product is considered as?
Correct answer: D. behavioral segmentation
- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
Behavioral segmentation groups buyers by their attitudes, knowledge, usage and responses toward a product, including hostile or negative attitudes. Geographic and demographic segmentation use location and personal statistics, while psychographic segmentation focuses mainly on lifestyle and personality.
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