The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?
Correct answer: C. conventional distribution channel
- A. vertical marketing system
- B. static distribution channel
- C. conventional distribution channel
- D. horizontal marketing system
Explanation
A conventional distribution channel contains independent producers, wholesalers, and retailers, each operating separately rather than under unified control. This distinguishes it from a vertical marketing system.
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