The marketing strategy starts with?
Correct answer: B. Market segmentation
- A. Targeting
- B. Market segmentation
- C. Positioning
- D. Differentiation
Explanation
The usual STP sequence begins with market segmentation, followed by selecting target markets and developing positioning. Segmentation first divides a broad market into meaningful customer groups.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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