In smaller companies, the pricing strategies are handled by?
Correct answer: B. top management
- A. divisional manager
- B. top management
- C. sales manager
- D. marketing manager
Explanation
In small companies, pricing is important enough to remain with top management because there are usually no specialized product or pricing divisions. Larger firms may delegate it to divisional or marketing managers.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?
The 'Nivea' introduced and markets product line for men including body wash and shaving gels is example of?
The marketing strategy starts with?
The market development is the result of introducing?
According to customer's four Ps, the 'communication' is part of?
The 'cars', 'food items' and computers are best classified as?