According to customer's four Ps, the 'communication' is part of?
Correct answer: C. Promotion
- A. Product
- B. Price
- C. Promotion
- D. Place
Explanation
Communication is the main role of promotion, which informs, persuades, and reminds customers about an offering. Product, price, and place concern the offering, its cost, and its availability respectively.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The market development is the result of introducing?
In smaller companies, the pricing strategies are handled by?
The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?
The 'cars', 'food items' and computers are best classified as?
The farms products such as livestock, vegetables, wheat and cotton are best classified as?
The competitive edge of your company can be best classified as?