The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?
Correct answer: A. franchise organization
- A. franchise organization
- B. member organization
- C. link organization
- D. administered organization
Explanation
A franchise organization is a contractual vertical marketing system in which a franchisor coordinates different stages of production and distribution through franchise agreements. The other forms do not specifically describe franchising.
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