The customer buying behavior such as little planning before buying products is included in?
Correct answer: D. convenient products
- A. convenient specialty products
- B. unsought products
- C. sought products
- D. convenient products
Explanation
Convenience products are bought frequently with little planning, comparison or effort, such as routine grocery items. Unsought products are those consumers do not normally think of buying until a need or selling effort brings them to attention.
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