In the 'introduction stage' of product life cycle, the cost per customer is?
Correct answer: A. high
- A. high
- B. low
- C. average
- D. moderate
Explanation
Per-customer cost is high during introduction because the product requires substantial promotion, distribution setup and customer education while sales volume is still low. Costs normally fall as the product gains acceptance.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
Considering non-personal communication channels, the radio and television are considered as?
In the product life cycle maturity stage, the marketing objective is to?
The set of stages through which the customers pass through while purchasing the market offerings are classified as?
The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?
The theme of message content which directs to the audience sense of what is proper and right is classified as?
In the product life cycle decline stage, the marketing objective is to?