In the product life cycle decline stage, the marketing objective is to?
Correct answer: D. reduce expenditure
- A. create product awareness
- B. maximize the market share
- C. defend market share and profits
- D. reduce expenditure
Explanation
In the decline stage, falling demand and profits make cost reduction and controlled withdrawal the main objectives. Creating awareness and maximizing market share belong mainly to earlier PLC stages.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The theme of message content which directs to the audience sense of what is proper and right is classified as?
The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?
In the 'introduction stage' of product life cycle, the cost per customer is?
The market segmentation based on customers race and nationality is an example of?
The message framework design AIDA stands for?
The PLC stage in which new product is distributed for the first time is called?