The theme of message content which directs to the audience sense of what is proper and right is classified as?
Correct answer: B. moral appeal
- A. irrational appeal
- B. moral appeal
- C. rational appeal
- D. emotional appeal
Explanation
A moral appeal directs the audience to ideas of right and wrong, duty, fairness, or social responsibility. Rational appeals use logic and facts, while emotional appeals target feelings rather than moral judgment.
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