In the product life cycle maturity stage, the marketing objective is to?
Correct answer: C. defend market share and profits
- A. create product awareness
- B. maximize the market share
- C. defend market share and profits
- D. reduce expenditure
Explanation
At maturity, competition is intense and sales growth slows, so the firm aims to defend market share while preserving profits. Creating awareness is mainly an introduction-stage objective, and reducing expenditure alone is not the primary objective.
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