The set of stages through which the customers pass through while purchasing the market offerings are classified as?
Correct answer: D. buyer readiness stage
- A. channel designing stages
- B. strategic stages
- C. channeling stages
- D. buyer readiness stage
Explanation
Buyer-readiness stages describe the steps customers pass through before purchase, such as awareness, knowledge, liking, preference, conviction and purchase. The other options refer neither to customer decision stages nor to a standard marketing concept.
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