The 'marketing strategy statement' third part consists of?
Correct answer: C. sales, profit goals, market share
- A. target market
- B. planned value proposition
- C. sales, profit goals, market share
- D. developing mission statement
Explanation
A marketing strategy statement identifies the target market, the planned value proposition, and the intended sales, profit, or market-share goals. The third component is therefore the organisation's measurable performance objectives.
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