In PLC stages, the phase in which products profits decline and product has been defended from competition is called?

Correct answer: A. maturity stage

  • A. maturity stage
  • B. predictive stage
  • C. improved market stage
  • D. profit achieved stage

Explanation

In the maturity stage, sales growth slows and profits may decline because competition becomes stronger, although the product has already established a defended market position. The other listed descriptions are not standard PLC stages.

Written and checked by , editorLast updated
Report an error

The more specific you are, the faster it gets fixed. A source beats an opinion.

Prefer email? support@testustad.com

About Marketing

Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.

Practise Marketing

1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.

Exams that ask Management Sciences questions like this

Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.

More Marketing questions