When the captive product pricing is used for services then this pricing strategy is classified as?
Correct answer: A. two-part pricing
- A. two-part pricing
- B. combine pricing
- C. double pricing
- D. optional part pricing
Explanation
Two-part pricing charges a fixed access or service fee plus a variable usage charge, making it the service equivalent of captive-product pricing. The other labels are not standard marketing-pricing terms for this method.
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