The pricing strategy whose steps are setup between different lines of product offered by same organization is called?
Correct answer: B. product line pricing
- A. optional pricing
- B. product line pricing
- C. competitive pricing
- D. captive pricing
Explanation
Product line pricing sets price steps among related products in the same product line, allowing customers to distinguish basic, standard, and premium versions. Optional pricing instead charges separately for extra features or accessories.
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