According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of?
Correct answer: C. worth doing
- A. real
- B. win
- C. worth doing
- D. less worthy
Explanation
The “worth doing” test asks whether an idea fits the company’s overall strategy and is commercially worthwhile. “Real” concerns whether a genuine customer need exists, while “win” concerns the product’s competitive advantage.
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