The process of changing one or more elements of marketing mix to improve sales is classified as?
Correct answer: A. modifying marketing mix
- A. modifying marketing mix
- B. modifying raw material schedule
- C. modifying the product
- D. modifying the market
Explanation
Modifying the marketing mix means changing one or more of the product, price, place, or promotion elements to improve performance. The other options refer only to narrower product, market, or production changes.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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