The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?
Correct answer: D. point of purchase promotion
- A. advertising specialties
- B. cents off deals
- C. sales premium
- D. point of purchase promotion
Explanation
Point-of-purchase promotion uses displays, demonstrations, and other promotional devices at the location where the buying decision occurs. Cents-off deals and premiums are price or incentive offers rather than the display setting itself.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The personal selling step in which the sales person asks for an order to the customer is classified as?
The sales force structure in which a sales representatives works to sell specific items of product line is classified as?
The theme of the message content which is related to self-interest of audience is classified as?
According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be?
The 'idea-reducing stage' in new product development process consists of?
The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?