According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be?
Correct answer: A. introduction stage
- A. introduction stage
- B. turbulent stage
- C. innovation stage
- D. non-profit stage
Explanation
The introduction stage usually has no profits because research, development, promotion and distribution expenses are high while sales are still limited. Later stages may generate profits as market acceptance increases.
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