The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
Correct answer: C. buzz marketing
- A. print and broadcast media
- B. word-of-mouth influence
- C. buzz marketing
- D. display and online media
Explanation
Buzz marketing works by informing or involving opinion leaders so they create and spread discussion about an offering. Word-of-mouth is the resulting interpersonal influence, while buzz marketing is the deliberate promotional approach.
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