The method of managing advertising budget at the level company can have money for is classified as?
Correct answer: B. affordable method
- A. percentage of sales method
- B. affordable method
- C. competitive parity method
- D. objective and task method
Explanation
The affordable method sets the promotion budget at whatever amount the company believes it can spare after covering other expenses. It is simpler but less systematic than the objective-and-task method.
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