Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. product development
- B. growth
- C. maturity and decline
- D. all of above
Explanation: The product life cycle normally includes product development, introduction, growth, maturity and decline.
Correct answer: all of above- A. high
- B. low
- C. average
- D. moderate
Explanation: During the growth stage, sales expand and promotional and distribution costs are spread over more customers, so cost per customer is…
Correct answer: average- A. crowdsourcing
- B. internal sourcing
- C. off sourcing
- D. off shoring
Explanation: Crowdsourcing obtains ideas or solutions from a broad community, including customers, employees and the public.
Correct answer: crowdsourcing- A. price fixing
- B. predatory pricing
- C. price maintenance
- D. discriminatory pricing
Explanation: Price fixing occurs when competing sellers coordinate or agree on prices instead of allowing competition to determine them.
Correct answer: price fixing- A. set price based on cost
- B. convince buyer about products value
- C. design a product
- D. determine cost of product
Explanation: Cost-based pricing begins by designing the product, then determining its cost before setting a price and communicating the product’s…
Correct answer: determine cost of product- A. design a product
- B. determine cost of product
- C. set price based on cost
- D. convince buyer about products value
Explanation: The process starts with designing the product, after which the firm calculates its cost and sets a price based on that cost.
Correct answer: design a product- A. assess needs of customer
- B. set target price
- C. determine incurred costs
- D. design product
Explanation: Value-based pricing starts with understanding customer needs and how customers perceive the product’s value.
Correct answer: assess needs of customer- A. would get free products
- B. would get discount
- C. would buy product
- D. would not buy product
Explanation: Customers generally compare the perceived benefits with the price they must pay.
Correct answer: would not buy product- A. functional discount
- B. quantity discount
- C. cash discount
- D. seasonal discount
Explanation: A functional discount compensates channel members for performing distribution functions such as storage, record keeping, and selling.
Correct answer: functional discount- A. price maintenance
- B. predatory pricing
- C. price discrimination
- D. deceptive pricing
Explanation: Predatory pricing involves setting very low prices, often below cost, to drive competitors out and then potentially raise prices later.
Correct answer: predatory pricing- A. fake pricing
- B. termed pricing
- C. dynamic pricing
- D. international pricing
Explanation: Dynamic pricing allows a seller to change prices continuously in response to customer characteristics, demand, timing, or market…
Correct answer: dynamic pricing1132. The type of cost reduction made for buyers who pay their accounts payable promptly is classified as?
- A. cash discount
- B. seasonal discount
- C. functional discount
- D. quantity discount
Explanation: A cash discount is granted when a buyer pays an account promptly or within the stated credit period.
Correct answer: cash discount- A. modifying marketing mix
- B. modifying raw material schedule
- C. modifying the product
- D. modifying the market
Explanation: Market modification seeks growth by finding new customer segments, new users, or new uses for an existing offering.
Correct answer: modifying the market- A. double way pricing
- B. Two way pricing
- C. reference prices
- D. comparable prices
Explanation: Reference prices are the prices customers remember or expect and use as a mental benchmark when evaluating another product’s price.
Correct answer: reference prices1135. The pricing strategy which combines prices of two or more products in a combo pack is classified as?
- A. segmented pricing
- B. discount pricing
- C. allowance pricing
- D. product bundle pricing
Explanation: Product bundle pricing combines two or more products and sells them as one package, often at a combined or reduced price.
Correct answer: product bundle pricing- A. flexible pricing
- B. uniform pricing
- C. basing point pricing
- D. freight absorption costing
Explanation: Freight absorption pricing occurs when the seller pays all or part of the transportation cost so the buyer bears less freight expense.
Correct answer: freight absorption costing- A. predatory pricing
- B. price fixing
- C. deceptive pricing
- D. all of above
Explanation: Predatory pricing, price fixing, and deceptive pricing are all recognized pricing issues because they can harm competition or mislead…
Correct answer: all of above- A. customer centered product development
- B. team based product development
- C. systematic product development
- D. concentration based development
Explanation: Systematic product development coordinates the whole development process rather than treating departments or stages as isolated…
Correct answer: systematic product development- A. optional pricing
- B. product line pricing
- C. competitive pricing
- D. captive pricing
Explanation: Product line pricing sets price steps among related products in the same product line, allowing customers to distinguish basic, standard…
Correct answer: product line pricing- A. real
- B. win
- C. worth doing
- D. less worthy
Explanation: The “worth doing” test asks whether an idea fits the company’s overall strategy and is commercially worthwhile.
Correct answer: worth doing