If customers perceive that price of product is greater than the value it provides to customer then the customer?
Correct answer: D. would not buy product
- A. would get free products
- B. would get discount
- C. would buy product
- D. would not buy product
Explanation
Customers generally compare the perceived benefits with the price they must pay. If the price exceeds perceived value, the product appears poor value and they are unlikely to buy it.
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