The pricing issues within channel levels includes?
Correct answer: B. predatory pricing
- A. price maintenance
- B. predatory pricing
- C. price discrimination
- D. deceptive pricing
Explanation
Predatory pricing involves setting very low prices, often below cost, to drive competitors out and then potentially raise prices later. Price maintenance concerns controlling a reseller’s price and is a different channel-pricing issue.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as?
If customers perceive that price of product is greater than the value it provides to customer then the customer?
The first step of value based pricing is to?
The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as?
The type of cost reduction made for buyers who pay their accounts payable promptly is classified as?
Finding new segments and new users which can result in increased consumption of market offering is said to be?