Finding new segments and new users which can result in increased consumption of market offering is said to be?
Correct answer: D. modifying the market
- A. modifying marketing mix
- B. modifying raw material schedule
- C. modifying the product
- D. modifying the market
Explanation
Market modification seeks growth by finding new customer segments, new users, or new uses for an existing offering. Modifying the product or marketing mix changes the offering or its support rather than the market itself.
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