The pricing strategy which combines prices of two or more products in a combo pack is classified as?
Correct answer: D. product bundle pricing
- A. segmented pricing
- B. discount pricing
- C. allowance pricing
- D. product bundle pricing
Explanation
Product bundle pricing combines two or more products and sells them as one package, often at a combined or reduced price. Discount pricing may reduce the price of one product, but does not specifically require bundling products.
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