Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Last updated
1,700 questions · page 56 of 85
- A. cash discount
- B. seasonal discount
- C. functional discount
- D. quantity discount
Explanation: A seasonal discount is offered for buying products or services during an off-season period, helping sellers maintain demand outside peak…
Correct answer: seasonal discount- A. event promotion
- B. off deal promotion
- C. trade promotions
- D. business promotions
Explanation: Business promotions are directed at business customers and may generate leads, stimulate purchases, and motivate salespeople.
Correct answer: business promotions- A. Internal environment
- B. External environment
- C. Both a and b
- D. None of the above
Explanation: Opportunities and threats arise outside the organization, such as market changes, competitors, regulations, and technology, so they belong…
Correct answer: External environment- A. personal sources
- B. commercial sources
- C. experiential sources
- D. all of above
Explanation: Advertising and salespeople are company-controlled channels, so the information they provide is classified as commercial information.
Correct answer: commercial sources- A. ruggedness
- B. competence
- C. sophistication
- D. excitement
Explanation: Jeep is positioned around toughness, durability and off-road capability, which are core elements of the ruggedness brand-personality…
Correct answer: ruggedness- A. learning
- B. attitudes
- C. beliefs
- D. perception
Explanation: A belief is a descriptive thought or conviction a person holds about an object, product or idea.
Correct answer: beliefs- A. sales promotion
- B. offline promotion
- C. direct channeling
- D. direct marketing
Explanation: Direct marketing communicates with individual customers through channels such as email, telephone, catalogues or personalized online…
Correct answer: direct marketing- A. presenting quota
- B. demonstrating quota
- C. prospecting
- D. qualifying
Explanation: Prospecting is the search for and identification of potential customers.
Correct answer: prospecting- A. target market
- B. planned value proposition
- C. sales, profit goals, market share
- D. developing mission statement
Explanation: The second part of a marketing strategy statement describes the planned value proposition, explaining how the firm intends to create value…
Correct answer: planned value proposition1110. The price adjustments made for volume purchases, payment of bills and off season buying includes?
- A. discount and allowances
- B. zone price adjustment
- C. basing point adjustment
- D. geographic adjustment
Explanation: Discounts and allowances adjust prices for conditions such as buying in large volume, paying promptly or purchasing during an off-season.
Correct answer: discount and allowances- A. value based pricing
- B. cost based pricing
- C. discount based pricing
- D. ceiling based pricing
Explanation: Value-based pricing begins with the customer's perceived value and uses that value to set the price before finalizing the rest of the…
Correct answer: value based pricing- A. cost ceiling
- B. cost floor
- C. price ceiling
- D. price floor
Explanation: A price ceiling is the highest price a seller is prepared or permitted to charge, beyond which demand or transactions are not accepted.
Correct answer: price ceiling- A. determine incurred costs
- B. design product
- C. assess needs of customer
- D. set target price
Explanation: The value-based pricing sequence assesses customer value, sets a target price, determines allowable costs and then designs the product to…
Correct answer: design product- A. segmented pricing
- B. psychological pricing
- C. promotional pricing
- D. geographical pricing
Explanation: Psychological pricing sets prices with the buyer's mental response in mind, such as using 999 instead of 1,000 or signalling prestige…
Correct answer: psychological pricing- A. growth stage
- B. lately buying stage
- C. segmenting stage
- D. targeting stage
Explanation: Once a newly developed product proves that customers accept it, sales and market acceptance begin to rise, indicating the growth stage.
Correct answer: growth stage- A. set price based on cost
- B. convince buyer about products value
- C. design a product
- D. determine cost of product
Explanation: In cost-based pricing, the firm first designs the product, determines its cost and sets a price from that cost, then communicates the…
Correct answer: convince buyer about products value- A. markets
- B. consumers
- C. competitors
- D. all of above
Explanation: Successful new-product development requires knowledge of the target markets, consumer needs and competing offerings.
Correct answer: all of above1118. The value that customers give up to get the benefits of products or services is classified as?
- A. discount
- B. value added tax
- C. price
- D. tax
Explanation: Price is the amount of money, or equivalent value, that customers give up to obtain the benefits of a product or service.
Correct answer: price- A. market skimming pricing
- B. market penetration strategy
- C. business line pricing
- D. product line pricing
Explanation: Market-skimming pricing starts a new product at a high price to capture revenue from customers willing to pay more, then may lower the…
Correct answer: market skimming pricing- A. segmented pricing
- B. psychological pricing
- C. promotional pricing
- D. geographical pricing
Explanation: Segmented pricing charges different prices for the same product or service according to customer, location, timing or other segment…
Correct answer: segmented pricing