The Jeep can associated with brand personality trait known as?
Correct answer: A. ruggedness
- A. ruggedness
- B. competence
- C. sophistication
- D. excitement
Explanation
Jeep is positioned around toughness, durability and off-road capability, which are core elements of the ruggedness brand-personality dimension. Competence suggests reliability or expertise, while sophistication suggests elegance and prestige.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The kind of information consumer obtains from advertising campaigns and sales people is classified as?
According to SWOT analysis, the analysis of Opportunities & Threats is part of?
The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?
A descriptive thought about something held by a person is classified as?
According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
In the personal selling process, the step which consists of identifying potential customers is classified as?