The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?
Correct answer: D. business promotions
- A. event promotion
- B. off deal promotion
- C. trade promotions
- D. business promotions
Explanation
Business promotions are directed at business customers and may generate leads, stimulate purchases, and motivate salespeople. Trade promotions mainly focus on intermediaries such as wholesalers and retailers.
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