The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?
Correct answer: A. event marketing
- A. event marketing
- B. sponsored marketing
- C. branding
- D. premium marketing
Explanation
Event marketing involves creating or participating in an event to connect a brand with its target audience. “Sponsored marketing” is not the standard name for this consumer-promotion technique.
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