The factors that can affect purchase decision and attention are?
Correct answer: D. both a and b
- A. attitude of others
- B. unexpected situational factors
- C. expected situational factors
- D. both a and b
Explanation
Purchase decisions may be affected by other people’s attitudes and by unexpected situational factors, such as a sudden change in income or product availability. Expected situational factors are not the standard factor identified in this model.
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