The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?
Correct answer: D. pull strategy
- A. push strategy
- B. moral selling strategy
- C. rational selling strategy
- D. pull strategy
Explanation
A pull strategy directs advertising and promotions at final consumers so that they request the product from retailers. A push strategy instead targets intermediaries and sales channels.
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