The kind of information consumer obtains from advertising campaigns and sales people is classified as?
Correct answer: B. commercial sources
- A. personal sources
- B. commercial sources
- C. experiential sources
- D. all of above
Explanation
Advertising and salespeople are company-controlled channels, so the information they provide is classified as commercial information. Personal sources come from friends or family, while experiential sources come from using or examining the product.
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