Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1081. According to 'Maslow's hierarchy of needs', the need for security and protection is classified as?
- A. physiological needs
- B. social needs
- C. safety needs
- D. esteem needs
Explanation: Safety needs concern security, stability, protection, and freedom from physical or financial danger.
Correct answer: safety needs- A. Strengths
- B. Weaknesses
- C. Opportunities
- D. Threats
Explanation: Strengths are positive internal capabilities, such as skilled staff, strong finances, or a good brand.
Correct answer: Strengths- A. motivation
- B. perception
- C. beliefs and attitudes
- D. all of above
Explanation: Motivation, perception, and beliefs and attitudes are all psychological influences on consumer buying behaviour.
Correct answer: all of above1084. In the social class classification, the business professionals without any unusual wealth includes?
- A. upper middles
- B. working class
- C. lower uppers
- D. upper uppers
Explanation: The upper-middle class commonly includes successful business professionals and managers who have substantial education and income but no…
Correct answer: upper middles- A. relative advantage
- B. divisibility
- C. communicability
- D. compatibility
Explanation: Divisibility, also called trialability, is the extent to which an innovation can be tried on a limited basis before full adoption.
Correct answer: divisibility- A. sample
- B. coupon
- C. premium
- D. cash refunds
Explanation: A premium is a low-cost or free item offered with the purchase of another product to encourage buying.
Correct answer: premium- A. inside sales force
- B. outside sales force
- C. channel intermediaries
- D. nominal sales force
Explanation: Outside salespeople travel to meet customers in the field, whereas inside salespeople work mainly from an office through phone or digital…
Correct answer: outside sales force- A. deliberate
- B. guided by respect
- C. skeptical
- D. tradition bound
Explanation: The early majority adopts innovations after careful consideration and usually waits for evidence that the product works, so it is…
Correct answer: deliberate- A. small groups
- B. family
- C. social roles and status
- D. all of above
Explanation: Social factors include reference groups, family, and social roles and status, all of which influence buying behaviour.
Correct answer: all of above- A. selective attention
- B. selective distortion
- C. selective retention
- D. all of above
Explanation: Selective distortion occurs when customers interpret information in a way that supports their existing beliefs.
Correct answer: selective distortion- A. PEST analysis
- B. SWOT analysis
- C. Both a and b
- D. None of above
Explanation: SWOT analysis examines internal strengths and weaknesses along with external opportunities and threats.
Correct answer: SWOT analysis- A. inbound approaching
- B. presentation
- C. demonstration
- D. nominal approaching
Explanation: During the presentation stage, the salesperson explains how the product can solve the customer's problem and presents its benefits.
Correct answer: presentation- A. personal communication channels
- B. irrational communication channels
- C. non-emotional communication channels
- D. non-personal communication channels
Explanation: Non-personal communication channels deliver messages without direct interpersonal contact or immediate personal feedback, as in…
Correct answer: non-personal communication channels1094. The group of customers who follows a majority of people before buying innovative products is called?
- A. late majority
- B. early majority
- C. laggard
- D. early adopter
Explanation: The late majority waits until most people have already adopted an innovation and tends to be cautious or skeptical.
Correct answer: late majority- A. sales contest
- B. expense quota
- C. production quota
- D. sales quota
Explanation: A sales quota is the specified sales target assigned to a salesperson for a period, often measured in units, revenue or points.
Correct answer: sales quota- A. lifestyle
- B. personality
- C. social class
- D. None of the above
Explanation: Personality consists of distinctive psychological characteristics that produce relatively consistent responses and help distinguish one…
Correct answer: personality- A. attitude of others
- B. unexpected situational factors
- C. expected situational factors
- D. both a and b
Explanation: Purchase decisions may be affected by other people’s attitudes and by unexpected situational factors, such as a sudden change in income or…
Correct answer: both a and b- A. pull strategy
- B. moral selling strategy
- C. rational selling strategy
- D. push strategy
Explanation: A pull strategy directs advertising and promotions at final consumers so that they request the product from retailers.
Correct answer: pull strategy- A. lifestyle
- B. personality
- C. social class
- D. self-concept
Explanation: Self-image refers to how a person sees or evaluates himself or herself, which is called the self-concept.
Correct answer: self-concept- A. event marketing
- B. sponsored marketing
- C. branding
- D. premium marketing
Explanation: Event marketing involves creating or participating in an event to connect a brand with its target audience.
Correct answer: event marketing