The 'marketing strategy statement' the second part consists of?
Correct answer: B. planned value proposition
- A. target market
- B. planned value proposition
- C. sales, profit goals, market share
- D. developing mission statement
Explanation
The second part of a marketing strategy statement describes the planned value proposition, explaining how the firm intends to create value for the target market. The statement also identifies the target market and related sales, profit or market-share goals.
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