The pricing strategy which considers setting the price after designing marketing program is classified as?
Correct answer: A. value based pricing
- A. value based pricing
- B. cost based pricing
- C. discount based pricing
- D. ceiling based pricing
Explanation
Value-based pricing begins with the customer's perceived value and uses that value to set the price before finalizing the rest of the marketing programme. Cost-based pricing starts with production costs and adds a markup, so it is the tempting alternative.
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