The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as?
Correct answer: A. segmented pricing
- A. segmented pricing
- B. psychological pricing
- C. promotional pricing
- D. geographical pricing
Explanation
Segmented pricing charges different prices for the same product or service according to customer, location, timing or other segment differences, even when costs are unchanged. Psychological pricing concerns how customers perceive a price, not different prices for separate segments.
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